GO!EXPRESS: 12 NOVEMBER 2009: Hotel will attract travellers
“The development is set to bring not only conference and incentive travel to East London but also significantly upgrade Orient Beach and the Esplanade as a leisure destination,” says Samuel Nassimov, MD of Premier Hotels & Resorts. “East London and the Sunshine Coast in general tend to be somewhat overlooked as a conference and leisure destination and we aim to change that.”"
Eastern Cape entrepreneur of the year for 2009, Nassimov says a new low-rise leisure, dining and shopping area will also be developed in front of the hotel facing the beach, creating a welcome return to the area as a premium lifestyle space.
Headquartered in East London, Premier Hotels has grown from its original base of two hotels – the Premier Hotel King David and Premier Hotel Regent – and Mpongo Private Game Reserve into a national group with a range of hotels and conference venues in regional business and travel destinations in the Western Cape, Gauteng and KZN.
To be managed by the Premier Hotels group the ELICC will include a 650 seater auditorium, an exhibition floor (taking up to 110 stands) and a major hall capable of seating 850 ball-room style and 2200 cinema style as well as board rooms, restaurants and kitchens.
Interior décor will reflect an African sense of place and the cosmopolitan style international convention centres.
“In being connected to both the Premier Hotel Regent and the new Premier Hotel Cascades, I believe the ELICC will make East London a highly competitive and desirable convention and exhibition destination.” said Nassimov.
East London’s largest hotel development ever, the Premier Hotel Cascades will include luxurious Camelot Spa, gym, swimming pool, up-market restaurant, and large rooms all offering unsurpassed sea-views, free Wi-Fi Internet connections and 24-hour room service.
