About Us

Welcome to Premier Hotels & Resorts.

Since 1991 Premier Hotels & Resorts has built a fine reputation for offering luxury hotels and conference venues carefully situated in the mainstream of regional business and travel destinations in South Africa.

Premier Hotels & Resorts was established when current Managing Director Sam Nassimov purchased an old hotel in East London in the Eastern Cape, with a view to turning it into a boutique establishment. Offering discerning clients a home away from home, the first branded Premier Hotel was born.

From a humble 40 bedrooms, Premier Hotels & Resorts’ portfolio has grown to encompass 16 hotels and resorts throughout the country, offering nearly 2 000 bedrooms and providing employment opportunities to over 1500 passionate members of staff.

As an award-winning hospitality company with 25 years’ experience developing and managing hotels, conference centres, boutique concept hotels and restaurants, Premier Hotels & Resorts has a proven reputation for delivering superior results through forward focused ingenuity and exceptional asset management.

Premier Hotels & Resorts’ is set to continue its national expansion into hotel property development and management, providing operational expertise to steer hospitality ventures and developing partnerships that enable consumers to experience superior guest services.

Download our Group e-brochure here (5MB).

Recent News

Premier News

Premier News

The latest news from Premier Hotels & Resorts.


Press Releases

Press Releases

The latest press releases from Premier Hotels & Resorts.