Directors
A family business with a family approach
Samuel Nassimov
Managing Director
Samuel began his career at Tel Aviv’s Dan Hotel in the 1970s, driven by a passion for hospitality. In 1990, he acquired and revitalised the Carlton Hotel in East London, launching Premier Hotels & Resorts. Today, the group boasts 24 hotels and resorts, nearly 2000 rooms, and over 1500 employees, becoming a key player in South Africa’s hospitality industry. Nassimov remains committed to innovation, citing technology as a game-changer in shaping the future of hospitality and positioning Premier Hotels & Resorts as an industry leader.
Sigal Nassimov-Geva
Chief Operating Officer
Sigal Nassimov-Geva, holding a BA in Computer Systems Analysis and an MBA from the University of Manchester, joined Premier Hotels & Resorts in 2004 after immigrating to South Africa. Through dedication and passion, she has become a respected leader in the hospitality industry, playing a key role in transforming the company from a family-run business into a modern corporate enterprise, driving growth and expansion. Recognised as the 2012 Regional Business Woman of the Year (Corporate Category), Sigal continues to shape the company’s future.
Management
Our management teams boasts a wealth of experience & expertise in the hospitality sector
Daphyny Stander
Finance Director
Nola Nassimov
Special Projects
Michael Mndau
IT Manager
Amanda Johnson
HR Manager
Darron Moore
Group Operations Manager
Richard Bray
Operations Director