Management Team

Mr Samuel Nassimov

Managing Director

Samuel Nassimov is the Managing Director of one of South Africa’s fastest growing, independently owned hotel groups, Premier Hotels & Resorts.

Nassimov attended hotel school in Tel Aviv in the 1970’s and started his career at the bottom of the ranks at the city’s famous Dan Hotel.  Driven by a passion for cooking, his next step was as a trainee chef, a position in which he excelled and which resulted in a promotion to Head of the Grill Room.

Like any successful entrepreneur, Nassimov has always been driven by a love for developing, creating and completing new projects.  This led him to South Africa where, his passion for hotels took flight and in 1990 he acquired the Carlton Hotel in East London.  Very dilapidated and in much need of a revamp, he closed the hotel for a full year, reopening in 1991 as the King David Suites and Conference Centre.

Later that same year, Nassimov won a tender bid for the land upon which he would build the Regent Hotel.  He developed the hotel into the largest conferencing venue in East London and it is on this property that he later developed the East London International Convention Centre (ELICC) and Premier Hotel EL ICC.

From a humble 40 bedrooms, Nassimov has grown the group’s portfolio to encompass 16 hotels and resorts, providing almost 2000 bedrooms to discerning business and leisure travellers and employing in excess of 1500 employees.

With an industry background spanning over 3 decades, Nassimov cites the growth in online bookings, research and marketing as an industry revolution.  “Technology is radically shifting the way we conduct business and while the South African hospitality industry still has a lot to learn from our international counterparts, at Premier Hotels and Resorts we have massive plans in place to become the industry leader in this arena.”

With a superior collection of hotels, resorts and conference facilities in the principal business and travel destinations in SA and with Samuel Nassimov at the helm, Premier Hotels & Resorts is a rapidly growing force in the South African leisure, business travel and conventions industry.


Mrs Sigal Nassimov-Geva

Group Human Capital & Social Responsibility Manager

Sigal Nassimov-Geva

Sigal Nassimov-Geva oversees the day to day operations of the Human Resources department.

Sigal completed a BA (Bachelor of Arts, specialising in Computer System Analysis) degree first class and went on to complete a MBA at the University of Manchester before immigrating to South Africa to join Premier Hotels & Resorts in August 2004. Immigrating to South Africa as an inexperienced yet qualified foreign national, Nassimov-Geva has, through hard work and passion, established herself as a well-known and recognised businesswoman within the Hospitality Industry (2012 Regional Business Woman of the Year – Corporate Category).

Since becoming involved at senior management level, Sigal has played a pivotal role in the transformation of the company from a traditionally family run business into a contemporary corporate environment,  in keeping with the company’s vision for growth and future expansion plans.


Mr Richard Bray

Group Operations Manager

A born Hotelier, with over 30 years of experience in the hotel and restaurant industry, Group Operations Manager of Premier Hotels & Resorts, Richard Bray has made an impressive career of living his passion. Richard Bray studied Hotel Management at the Wits Hotel School and holds a Postgraduate Diploma from the University of Pretoria. Before joining Premier Hotels & Resorts, Bray followed his passion for the hospitality industry with Southern Sun Hotels, Starwood Hotels and Resorts and Three Cities Hospitality. Over the years Richard Bray has received numerous people management accolades as well as a Hotel of the Year award during his time with Southern Sun.

He is one of the key catalysts in the group’s drive to offer guests consistency, an exceptional experience, tangible memories and impactful differences in people’s lives.

Keeping abreast of local and international trends, Bray acknowledges that information technology is radically changing the operations of the hotel business, providing consumers with access to information like never before and giving them a strong voice to hold hotels accountable.

He firmly believes in a service orientated approach and is dedicated to offering the best possible service and value for money at Premier Hotels & Resort’s range of luxury hotel accommodation.

Connect with Richard on LinkedIn


Mr Bruce McKay

Group Food and Beverage Manager

Bruce McKay oversees the day to day operations of the Food & Beverage Departments within the Group by providing leadership and support to all F&B HOD’s in the achievement of their financial and operational targets through 18 properties located throughout South Africa.

Bruce has completed a National Diploma in Hotel & Catering Administration and Food & Beverage Management as well as a Professional Chef Training. Through Bruce’s hard work and passion he has achieved many accolades and professional membership, Member of the esteemed South African Chefs Associations Honour Society – Academy of Chefs, Winner of Local Hero Eastern Cape 2017, World President 41 Club International, to name but a few. He has established himself as a driven individual within the Hospitality Industry since 1987.

Since becoming involved at Premier Hotels & Resorts Bruce has played a pivotal role in the re-focusing of cost control and the attention to detail within all aspects of the hospitality industry providing the guidance to maintain the highest of standards at all times.  He has implemented innovative menus and concepts and ensured that the implementation of standards in guest service are met creating a destination of choice for both hotel and external guests.

Bruce is the founder of the Let’s Hear Foundation, serving those with hearing impediments.  He is a well-travelled individual having visited more than 272 cities in 23 different countries

Connect with Bruce on LinkedIn


Mr Mark Jakins

Group Sales, Revenue and Marketing Director

A man with hospitality marketing and delivery in his veins, honed through a successful career spanning over 25 years, Mark has held senior executive marketing and commercial positions, which include Group Marketing and Operations Executive at Peermont Hotels and Casino Resorts, Chief Commercial Officer Primedia, Chief Executive: Commercial Enterprises at the SABC, and in February 2019 was appointed Group Marketing, Revenue and Sales Director at Premier Hotels and Resorts.

He prides himself in inspiring and motivating commercial teams to deliver results, building strategic partnerships in travel and tourism markets, marketing communications and loyalty programmes that deliver, and working closely with staff in hotel operations to deliver excellence for guests – and is determined to make Premier the preferred hotel company in South Africa for corporate, government, international and leisure guests.

At Peermont from 2006 to 2017, Mark was responsible for most property Operations, as well as Marketing and Sales. He regularly initiated and managed profit improvement plans, brand launches, marketing campaigns, and sales strategies for the various Peermont properties, ran the annual strategy and budget process for operations, and was a member of all subsidiary Boards within Peermont. The Group delivered industry-leading EBITDA margins continuously.

As Chief Executive: Commercial Enterprises at the South African Broadcasting Corporation from 2001 to 2006 he directed the new brand portfolio strategy and commercial operations of the 23 radio and television channels, including airtime sales, which led to the financial success and turnaround of the broadcaster in the early 2000’s. In 2004 and 2005 he was voted as one of the top marketers in SA in the Sunday Times survey. He was also a founder of the new Marketing Association of SA, and served as a Trustee of the Vega School.

Mark has also held senior management / director positions in marketing and sales at Budget Car Rental, Southern Sun and Sun International where he earned a reputation of results in sales and brand-building. He began his marketing career as a former Unilever brand office graduate and pioneered brand launches at Nabisco.



Mr Nigel Easterbrook

Regional Operations Manager

He attended Slough Hotel College, in the United Kingdom studying City and Guilds in all aspects of Hotel Management. On completion, he joined Holiday Inns throughout the UK and worked for a year in the Caribbean – Trinidad and Tobago. During his time in the UK he was part of the opening Team for Holiday Inn Glasgow. In search of the promise of “Sunny South Africa”, he emigrated to South Africa over 30 years ago.

He joined the Southern Sun brand for 8 years, then spent 20 years establishing the African Sky Hotel brand, in various positions and in the latter years Sales and Marketing. Nigel joined Premier in January 2018, to take up the position of Group Sales Manager, based at the Cape Town office. He regularly travels throughout South Africa visiting the Units and the Regional Sales Offices.


Mr Pierre Roux

Group Financial Manager

Pierre Roux is the Group Financial Manager for Premier Hotels & Resorts and since joining the group at the beginning of 2014, Pierre has instilled a culture of accountability, risk control and sustainability. Pierre believes that financial awareness across all levels of the business is core to the development of short and long term business strategies.

Pierre Roux completed his B.Com (Accounting) at the University of Pretoria and is a member of the South African Institute of Chartered Accountants (SAICA). Pierre has over 20 years’ experience in the hospitality industry, beginning in February 1992 as the Financial Manager of the Grand Roche Hotel in Paarl and through his 17 years with TsogoSun/Southern Sun fulfilling various positions from Regional Financial Manager to Brand Financial Manager.

Connect with Pierre on LinkedIn


Mrs Nola Nassimov

Group Revenue Manager

Nola Nassimov

Nola Nassimov is the Group Revenue Manager for Premier Hotels & Resorts.  Nola Nassimov joined Premier Hotels & Resorts with husband Sam Nassimov at its’ inception in 1991 in a largely administrative role but soon found herself managing multiple facets of the business. Across all spectrums, Nola has had a huge impact on Premier Hotels & Resort’s first customers and sowed the seeds for many of the group’s customer service standards today.

As the business grew so did Nola’s role within the organisation and Nola was instrumental in the initial setup of the Academic College (2002), sales infrastructure (taking on the role of National Sales Manager in 2004); and Central Reservations department (2006). “With the rapid Growth of Premier Hotels & Resorts in the hospitality sector the business has attracted the best of talent from within the industry and roles have naturally become more specialised” says Nola Nassimov when asked about her role as Group Revenue Manager. Nola believes that the revenue department needs a complete understanding of the business to ensure Premier Hotels & Resorts always meets customer demand in a competitive and consistent manner.

Connect with Nola on LinkedIn


Recent News

Premier Hotels & Resorts to open in Umhlanga soon

Premier Hotels & Resorts to open in Umhlanga soon

Premier are nearly there with the very exciting R380 million development of 2 brand new hotels on the same precinct, perfectly situated in Umhlanga on the Ridge and close to Gateway shopping Centre, private hospital and various business parks.

Premier prepares for summer season with celebrations with newly refurbished properties

Premier prepares for summer season with celebrations with newly refurbished properties

Premier Hotels & Resorts – one of South Africa’s fastest growing, independently owned hospitality brands – is leading the charge towards summer 2020 in the SA hospitality industry.

Dear Valued Guests, loyal Premier Rewards Members and Staff

For many of you the current situation globally around the Coronavirus (COVID-19) pandemic, as defined by the World Health Organization, is of grave concern and worrying.

Our thoughts and well wishes go out to all the people and their families who have been affected by this virus and we salute and support all the doctors, healthcare professionals, and volunteers, as well as governments who are working tirelessly to defeat this virus.

We acknowledge and support South Africa’s stance as outlined by President Ramaphosa on 15 March 2020, and we are closely monitoring the Department of Health’s communication channels, and the World Health Organization’s statements. Premier Hotels and Resorts is deeply committed to adhering strictly to South African and global health guidelines expected from us as a corporate citizen. Our guests’ and staff health, safety and well-being will always remain our primary concern during stays at our wonderful properties.


Premier takes standards for hygiene and cleanliness very seriously and we are implementing these additional steps to ensure the safety of our guests and staff.

  1. Hand Hygiene:Our teams are constantly reminded that cleanliness starts with proper and frequent handwashing.
  2. Ongoing Training: In addition to training on housekeeping and hygiene protocols, hotel staff are also completing enhanced COVID-19 awareness training.
  3. Real-Time Information:Corporate and regional teams are on standby 24/7 to support the hotels and coordinate with local and regional authorities.
  4. Cleaning Products and Protocols:Our hotels follow strict cleaning protocols and effective cleaning products which safeguard our hotels, including guest rooms, public spaces and conference rooms, our back-of-house areas, such as storage and locker rooms, laundry rooms, and staff offices against viruses. We are increasing the frequency of cleaning high-touch items and areas including all counters, the front desk, elevators and elevator buttons, door handles, public bathrooms, and room-access key cards.

Please contact or the General Manager of the respective Premier Hotel or Resort you’re staying in or working for, on any specific enquiry you may have.

Your health and safety is of paramount importance to us, always.

On behalf of The Premier Group
You’re Welcome and we are here for you!

Premier Hotels and Resorts Cancellation Policy

Premier will be updating our cancellation policy regularly to reflect reality and breaking news around travel restrictions and new developments related to the COVID-19 virus – and to provide our valued guests with peace-of-mind and flexibility. Your ongoing support is important to us.

Premier Cancellation Terms & Conditions (during the current Coronavirus restrictions)

FIT Cancellation Policy (as per STO contract)

  • As per Premier current STO T’s and C’s, our trade partners already have the option to cancel up to 72 hours of arrival without cancellation penalties.
  • Any cancellations received within 72 hours of arrival will be charged one night’s accommodation at the reserved room rate, unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iran, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
  • Please note that any changes to existing reservations will be subject to availability and any rate difference (if applicable).
  • Guests who booked at a Premier Hotel or Resort via online travel agents, or any other third-party travel professional, are requested to contact their agent for further information on their respective policies.

Group & Series Cancellation Policy (as per STO contract)

  • Please refer to current STO T&Cs should a group cancel.
  • However, under current circumstances:
    • Within 14 days of arrival, a 100% cancellation penalty will apply unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iraq, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
    • Premier Hotels and Resorts have, for the interim period, agreed to waive cancellation penalties for 15-45 days should the guests rebook within a 12-month period, on the new rate validity which has been distributed until 2021.
    • We will apply this clause until end-May 2020 whereby we may have a better understanding of the situation.
  • Please ensure these details are communicated to reservations at Premier hotels at your earliest convenience to ensure they are tracked correctly.
  • We would also like to propose that, in this time of uncertainty, guest rooming lists are sent to us at your earliest convenience and that any unused rooms are released immediately to avoid attracting unnecessary penalties.
  • In all cases, we will review extraordinary circumstances on an ad-hoc basis, at each hotel, and review with you.

MICE Groups Cancellation Policy (as per your G&C contract)

  • With regards to conference/MICE group cancellations, Premier will not charge cancellation fees if you have not paid a deposit.
  • In addition, Premier is introducing special deals on conferencing over the next few months. This is in response to Government legislated maximum group sizes of 100 people at a “gathering” or conference.
  • Should a confirmed group conference booking wish to cancel under the current circumstances, be it from an affected area or not, Premier Hotels will agree (until further notice) to hold any deposit / monies paid (if applicable) and honour the booking for future travel within a 12-month period from the original date of arrival. Each case will be reviewed for fairness.
  • Should the booking move from an off-peak to peak period (winter to year-end summer), the rate proposal may need to be reviewed and re-negotiated.

For more information on the Coronavirus in SA – please visit

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