Management Team

Our Management Team

Mr Samuel Nassimov

Managing Director

Samuel Nassimov is the Managing Director of one of South Africa’s fastest growing, independently owned hotel groups, Premier Hotels & Resorts.
Nassimov attended hotel school in Tel Aviv in the 1970’s and started his career at the bottom of the ranks at the city’s famous Dan Hotel.  Driven by a passion for cooking, his next step was as a trainee chef, a position in which he excelled and which resulted in a promotion to Head of the Grill Room.
Like any successful entrepreneur, Nassimov has always been driven by a love for developing, creating and completing new projects.  This led him to South Africa where, his passion for hotels took flight and in 1990 he acquired the Carlton Hotel in East London.  Very dilapidated and in much need of a revamp, he closed the hotel for a full year, reopening in 1991 as the King David Suites and Conference Centre.
Later that same year, Nassimov won a tender bid for the land upon which he would build the Regent Hotel.  He developed the hotel into the largest conferencing venue in East London and it is on this property that he later developed the East London International Convention Centre (ELICC) and Premier Hotel EL ICC.
From a humble 40 bedrooms, Nassimov has grown the group’s portfolio to encompass 16 hotels and resorts, providing almost 2000 bedrooms to discerning business and leisure travellers and employing in excess of 1500 employees.
With an industry background spanning over 3 decades, Nassimov cites the growth in online bookings, research and marketing as an industry revolution.  “Technology is radically shifting the way we conduct business and while the South African hospitality industry still has a lot to learn from our international counterparts, at Premier Hotels and Resorts we have massive plans in place to become the industry leader in this arena.”
With a superior collection of hotels, resorts and conference facilities in the principal business and travel destinations in SA and with Samuel Nassimov at the helm, Premier Hotels & Resorts is a rapidly growing force in the South African leisure, business travel and conventions industry.


Mrs Sigal Nassimov-Geva

Group Human Capital & Social Responsibility Manager
Sigal Nassimov-Geva
Sigal Nassimov-Geva oversees the day to day operations of the Human Resources department.
Sigal completed a BA (Bachelor of Arts, specialising in Computer System Analysis) degree first class and went on to complete a MBA at the University of Manchester before immigrating to South Africa to join Premier Hotels & Resorts in August 2004. Immigrating to South Africa as an inexperienced yet qualified foreign national, Nassimov-Geva has, through hard work and passion, established herself as a well-known and recognised businesswoman within the Hospitality Industry (2012 Regional Business Woman of the Year – Corporate Category).
Since becoming involved at senior management level, Sigal has played a pivotal role in the transformation of the company from a traditionally family run business into a contemporary corporate environment,  in keeping with the company’s vision for growth and future expansion plans.


Mr Richard Bray

Group Operations Manager

A born Hotelier, with over 30 years of experience in the hotel and restaurant industry, Group Operations Manager of Premier Hotels & Resorts, Richard Bray has made an impressive career of living his passion. Richard Bray studied Hotel Management at the Wits Hotel School and holds a Postgraduate Diploma from the University of Pretoria. Before joining Premier Hotels & Resorts, Bray followed his passion for the hospitality industry with Southern Sun Hotels, Starwood Hotels and Resorts and Three Cities Hospitality. Over the years Richard Bray has received numerous people management accolades as well as a Hotel of the Year award during his time with Southern Sun.
He is one of the key catalysts in the group’s drive to offer guests consistency, an exceptional experience, tangible memories and impactful differences in people’s lives.
Keeping abreast of local and international trends, Bray acknowledges that information technology is radically changing the operations of the hotel business, providing consumers with access to information like never before and giving them a strong voice to hold hotels accountable.
He firmly believes in a service orientated approach and is dedicated to offering the best possible service and value for money at Premier Hotels & Resort’s range of luxury hotel accommodation.
Connect with Richard on LinkedIn


Mr Bruce McKay

Group Food and Beverage Manager

Bruce McKay oversees the day to day operations of the Food & Beverage Departments within the Group by providing leadership and support to all F&B HOD’s in the achievement of their financial and operational targets through 18 properties located throughout South Africa.
Bruce has completed a National Diploma in Hotel & Catering Administration and Food & Beverage Management as well as a Professional Chef Training. Through Bruce’s hard work and passion he has achieved many accolades and professional membership, Member of the esteemed South African Chefs Associations Honour Society – Academy of Chefs, Winner of Local Hero Eastern Cape 2017, World President 41 Club International, to name but a few. He has established himself as a driven individual within the Hospitality Industry since 1987.
Since becoming involved at Premier Hotels & Resorts Bruce has played a pivotal role in the re-focusing of cost control and the attention to detail within all aspects of the hospitality industry providing the guidance to maintain the highest of standards at all times.  He has implemented innovative menus and concepts and ensured that the implementation of standards in guest service are met creating a destination of choice for both hotel and external guests.

Bruce is the founder of the Let’s Hear Foundation, serving those with hearing impediments.  He is a well-travelled individual having visited more than 272 cities in 23 different countries

Connect with Bruce on LinkedIn


Mr Mark Jakins

Group Sales, Revenue and Marketing Director

A man with hospitality marketing and delivery in his veins, honed through a successful career spanning over 25 years, Mark has held senior executive marketing and commercial positions, which include Group Marketing and Operations Executive at Peermont Hotels and Casino Resorts, Chief Commercial Officer Primedia, Chief Executive: Commercial Enterprises at the SABC, and in February 2019 was appointed Group Marketing, Revenue and Sales Director at Premier Hotels and Resorts.

He prides himself in inspiring and motivating commercial teams to deliver results, building strategic partnerships in travel and tourism markets, marketing communications and loyalty programmes that deliver, and working closely with staff in hotel operations to deliver excellence for guests – and is determined to make Premier the preferred hotel company in South Africa for corporate, government, international and leisure guests.

At Peermont from 2006 to 2017, Mark was responsible for most property Operations, as well as Marketing and Sales. He regularly initiated and managed profit improvement plans, brand launches, marketing campaigns, and sales strategies for the various Peermont properties, ran the annual strategy and budget process for operations, and was a member of all subsidiary Boards within Peermont. The Group delivered industry-leading EBITDA margins continuously.

As Chief Executive: Commercial Enterprises at the South African Broadcasting Corporation from 2001 to 2006 he directed the new brand portfolio strategy and commercial operations of the 23 radio and television channels, including airtime sales, which led to the financial success and turnaround of the broadcaster in the early 2000’s. In 2004 and 2005 he was voted as one of the top marketers in SA in the Sunday Times survey. He was also a founder of the new Marketing Association of SA, and served as a Trustee of the Vega School.

Mark has also held senior management / director positions in marketing and sales at Budget Car Rental, Southern Sun and Sun International where he earned a reputation of results in sales and brand-building. He began his marketing career as a former Unilever brand office graduate and pioneered brand launches at Nabisco.

Mr Nigel Easterbrook

Regional Operations Manager

He attended Slough Hotel College, in the United Kingdom studying City and Guilds in all aspects of Hotel Management. On completion, he joined Holiday Inns throughout the UK and worked for a year in the Caribbean – Trinidad and Tobago. During his time in the UK he was part of the opening Team for Holiday Inn Glasgow. In search of the promise of “Sunny South Africa”, he emigrated to South Africa over 30 years ago.

He joined the Southern Sun brand for 8 years, then spent 20 years establishing the African Sky Hotel brand, in various positions and in the latter years Sales and Marketing. Nigel joined Premier in January 2018, to take up the position of Group Sales Manager, based at the Cape Town office. He regularly travels throughout South Africa visiting the Units and the Regional Sales Offices.


Mr Pierre Roux

Group Financial Manager

Pierre Roux is the Group Financial Manager for Premier Hotels & Resorts and since joining the group at the beginning of 2014, Pierre has instilled a culture of accountability, risk control and sustainability. Pierre believes that financial awareness across all levels of the business is core to the development of short and long term business strategies.
Pierre Roux completed his B.Com (Accounting) at the University of Pretoria and is a member of the South African Institute of Chartered Accountants (SAICA). Pierre has over 20 years’ experience in the hospitality industry, beginning in February 1992 as the Financial Manager of the Grand Roche Hotel in Paarl and through his 17 years with TsogoSun/Southern Sun fulfilling various positions from Regional Financial Manager to Brand Financial Manager.
Connect with Pierre on LinkedIn


Mrs Nola Nassimov

Group Revenue Manager
Nola Nassimov
Nola Nassimov is the Group Revenue Manager for Premier Hotels & Resorts.  Nola Nassimov joined Premier Hotels & Resorts with husband Sam Nassimov at its’ inception in 1991 in a largely administrative role but soon found herself managing multiple facets of the business. Across all spectrums, Nola has had a huge impact on Premier Hotels & Resort’s first customers and sowed the seeds for many of the group’s customer service standards today.
As the business grew so did Nola’s role within the organisation and Nola was instrumental in the initial setup of the Academic College (2002), sales infrastructure (taking on the role of National Sales Manager in 2004); and Central Reservations department (2006). “With the rapid Growth of Premier Hotels & Resorts in the hospitality sector the business has attracted the best of talent from within the industry and roles have naturally become more specialised” says Nola Nassimov when asked about her role as Group Revenue Manager. Nola believes that the revenue department needs a complete understanding of the business to ensure Premier Hotels & Resorts always meets customer demand in a competitive and consistent manner.
Connect with Nola on LinkedIn

Recent News

Premier Hotels & Resorts to Open in Umhlanga Soon

Premier Hotels & Resorts to Open in Umhlanga Soon

Premier are nearly there with the very exciting R380 million development of 2 brand new hotels on the same precinct, perfectly situated in Umhlanga on the Ridge and close to Gateway shopping Centre, private hospital and various business parks.

Premier Prepares For Summer Season With Celebrations With Newly Refurbished Properties

Premier Prepares For Summer Season With Celebrations With Newly Refurbished Properties

Premier Hotels & Resorts – one of South Africa’s fastest growing, independently owned hospitality brands – is leading the charge towards summer 2020 in the SA hospitality industry.


Dear Loyal Guests and Premier Rewards Customers

Never before in the hospitality industry, have we been faced with a more challenging time especially with regard to the health and safety of our Guests and Associates (our Staff) alike.  South Africa is one of the global leaders in adopting strict lockdown protocols to ensure the safety of all its citizens – and infection rates have been largely controlled, saving countless lives.

Since 26th March when President Ramaphosa announced the lockdown, Premier hotels have been closed, only opening on selected occasions to look after healthcare workers, training departments and other essential workers.

The cleanliness and sanitisation of all areas within our properties have taken on a new meaning and will remain with us for an extended period. During this time of uncertainty and lockdown we at Premier Hotels have been fortunate enough to have associates willing to reside in all our properties to assist in the general maintenance and upkeep of the properties, which includes but is not limited to, ensuring that all rooms are aired, all public areas are kept clean and dust free, and gardens are maintained where possible.

Premier Hotels & Resorts has become known for its personalised service and home-away-from-home atmosphere as well as absolutely trusting and friendly Associates. We pride ourselves that, prior to lockdown, Premier implemented several more strenuous hygiene and safety practices. These improved hygiene and safety practices have been even further boosted during lock down to ensure that the essential worker staying with us and/or any of our properties being utilised as an isolation and/or training facility, have followed the strictest hygiene and safety practices.

Premier Hotels & Resorts is fully registered with the Ministry of Tourism and the Companies and Intellectual Property Commission, to provide essential services staff accommodation at 12 properties countrywide. 

1. Premier Hotel Quatermain
2. Premier Hotel Mapungubwe
3. Premier Hotel The Winkler
4. Premier Splendid Inn Bloemfontein
5. Premier Hotel Pretoria
6. Premier Hotel Midrand
7. Premier Hotel Cape Town
8. Premier Hotel EL ICC
9. Premier Splendid Inn Pinetown
10. Premier Hotel The Richards
11. Premier Hotel O.R. Tambo
12. Premier Hotel Regent

Please contact us at for more information on rates and availability.

Please be aware that our hotels can only accept bookings if, an Essential Services Certificate is produced and made available when bookings are made, and must be emailed to the hotel prior to arrival. At the time of check-in the group will be required to provide this evidence for verification purposes, and, to adhere to Premier COVID-19 check-in protocols.


As Premier Hotels and Resorts we would like to further ensure all our Guests that we take your, and our Associates, health and safety very seriously and as such, we have implemented a COVID 19 Protocol Policy throughout all our properties, which is outlined but not limited to the items below:

Education of Associates

Ongoing training is being carried out with all our associates pertaining to the origin of the COVID-19 virus, what it is, how it is transmitted, methods to help prevent the spread thereof in the operational sectors of our hotels, both front and back of house. Printed signage has been placed throughout the hotel, both front and back of house to remind us all, both Guests and Associates, of the new Health and Safety Best Practices.

Screening of Guests

For your convenience, a Guest screening station will be set up in the hotel and conference reception/lobby areas where all Guests will be required to be screened on arrival. All Guests will be required to complete documentation for tracing purposes and thereafter have their temperatures measured. Should the Guests temperature be below 37,5%, they will sanitise their hands and proceed to the reception desk for check-in.  All Guests who measure a higher temperature will not be allowed to check in and they will be referred to the closest medical centre.

Hand Sanitisers

As per the requirement, only alcohol-based sanitiser will to be used and there are strategically placed sanitising stations throughout the hotel in high traffic areas. All Guests checking in will, on arrival, receive a 50ml hand sanitiser to use during their stay. We encourage regular sanitising of hands in order to prevent the spread of the virus.

Protective Gear

All associates are provided with the necessary PPE, including but, not limited to masks, gloves, aprons and shoe covers depending on the area in which they work. All guests will be required to wear masks on arrival and during their stay in public areas.

Public Areas and Surfaces

All public areas, including but not limited to restrooms, breakfast rooms, restaurants, bar counters, boardroom tables, elevator buttons, speed point machines, table tops, counters, hand rails, door knobs, back office surfaces and front desk surfaces, are wiped down on a regular basis throughout the day, with a disinfectant cleaner that kills most viruses.

Social Distancing and Demarcation

It is important that both Guests and Associates partake in a reasonable social distancing practice.  All our restaurants will offer social distance seating with demarcation, with controlled entrance to all restaurants and scheduled seating for all meals.

All bars will offer social distancing as laid out by the Disaster Management Act 2002, once re-introduced. All reception areas will be carefully demarcated with social distance markers and conference facilities will offer social distance seating. All elevators and hotel transport will operate with only the required number of Guests allowed per trip, while all public areas including the gym and other hotel facilities will be used under strictly controlled conditions (level 1). We must all remember to be weary of, and avoid, persons that show symptoms of coughing and sneezing. Guests showing these symptoms or any respiratory signs must be reported diplomatically to the General Manager.

Food & Beverage Standards

Premier Hotels & Resorts pride itself on excellent offerings and standards within our food and beverage outlets. All meal standards have been reviewed in order to ensure correct protocol is being followed.

All breakfasts, lunches and dinners will be served, either a la carte or Table d’Hote style, especially during the current period while on high alert.

Buffet style service (when implemented and offered) will be a ‘served by staff’ style, in accordance with hygiene standards for Guests during this period. Disposable cutlery, crockery and cups will be used wherever possible to reduce the risk of contamination, while menus will be cleaned or provided in a disposable form.

Conference tea/coffee stations will introduce individual or served snacks.  Sweets for conference tables will be individually wrapped per delegate.

Reliable Information Sources

All reception areas and rooms will display the medical emergency numbers including the NICD hotline

@ 082 000 9999 as well as the hotel’s emergency number.


Premier will be updating our cancellation policy regularly to reflect reality and breaking news around travel restrictions and new developments related to the COVID-19 virus – and to provide our valued guests with peace-of-mind and flexibility. Your ongoing support is important to us.

Premier Cancellation Terms & Conditions (during the current Coronavirus restrictions)

FIT Cancellation Policy (as per STO contract)

  • As per Premier current STO T’s and C’s, our trade partners already have the option to cancel up to 72 hours of arrival without cancellation penalties.
  • Any cancellations received within 72 hours of arrival will be charged one night’s accommodation at the reserved room rate, unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iran, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
  • Please note that any changes to existing reservations will be subject to availability and any rate difference (if applicable).
  • Guests who booked at a Premier Hotel or Resort via online travel agents, or any other third-party travel professional, are requested to contact their agent for further information on their respective policies.

Group & Series Cancellation Policy (as per STO contract)

  • Please refer to current STO T&Cs should a group cancel.
  • However, under current circumstances:
    • Within 14 days of arrival, a 100% cancellation penalty will apply unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iraq, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
    • Premier Hotels and Resorts have, for the interim period, agreed to waive cancellation penalties for 15-45 days should the guests rebook within a 12-month period, on the new rate validity which has been distributed until 2021.
    • We will apply this clause until end-May 2020 whereby we may have a better understanding of the situation.
  • Please ensure these details are communicated to reservations at Premier hotels at your earliest convenience to ensure they are tracked correctly.
  • We would also like to propose that, in this time of uncertainty, guest rooming lists are sent to us at your earliest convenience and that any unused rooms are released immediately to avoid attracting unnecessary penalties.
  • In all cases, we will review extraordinary circumstances on an ad-hoc basis, at each hotel, and review with you.

MICE Groups Cancellation Policy (as per your G&C contract)

  • With regards to conference/MICE group cancellations, Premier will not charge cancellation fees if you have not paid a deposit.
  • In addition, Premier is introducing special deals on conferencing over the next few months. This is in response to Government legislated maximum group sizes of 100 people at a “gathering” or conference.
  • Should a confirmed group conference booking wish to cancel under the current circumstances, be it from an affected area or not, Premier Hotels will agree (until further notice) to hold any deposit / monies paid (if applicable) and honour the booking for future travel within a 12-month period from the original date of arrival. Each case will be reviewed for fairness.
  • Should the booking move from an off-peak to peak period (winter to year-end summer), the rate proposal may need to be reviewed and re-negotiated.

For more information on the Coronavirus in SA – please visit

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