Premier News

(April 2018) Premier Hotels & Resorts Breaks New Ground in Bloemfontein


Premier Hotels & Resorts will be expanding its national footprint to Bloemfontein, with the construction of a brand new 3+-star hotel comprising 88 bedrooms, a restaurant, rooftop function area, lounge, business centre and conference facilities capable of accommodating up to 150 delegates. Samuel Nassimov, the hotel chain’s Founder and Managing Director, shares: “Our aim is to have a property in every major South African city, as well as in all secondary cities, which is why we have invested R90 million in building a hotel in Bloemfontein. read more…


(March 2018)  Budget Speech 2018: South Africa is Open for Business


Overall, the 2018 Budget Speech was positive, as evidenced by a stronger Rand and increased confidence from ratings agencies. This, combined with Former Minister of Finance, Malusi Gigaba’s announcement that Treasury will be increasing prudential limits for offshore investors by 5%, all says ‘come and do business with us’ to foreign investors. This, according to Pierre Roux, Group Financial Manager at Premier Hotels and Resorts – one of the fastest growing, independently-owned hotel groups in South Africa. read more…


(February 2018)  Celebs Weigh In on Why South Africa is a Top Travel Destination


South Africa has been voted as one of 2018’s top travel destinations by both luxury travel network, Virtuoso and Lonely Planet, the largest travel guide book publisher in the world. Lonely Planet selected South Africa as one of the top ten countries to visit in its Best in Travel 2018 list, saying: “Beaches and mountains, wildlife and wine, and let’s not forget vibrant culture and cosmopolitan Cape Town – South Africa has long been one of the world’s most alluring countries…With more to see than ever, and favourable exchange rates offering great value, 2018 is a phenomenal year to visit South Africa.” read more…


(January 2018) Multigenerational Travel: Maximising family time


Multigenerational travel – a trip taken by three or more generations of a family – has been one of the top travel trends for several years and is expected to keep growing due to our fast-paced lifestyles putting a premium on family time. This, according to Richard Bray, Group Operations Manager at Premier Hotels & Resorts – one of the fastest growing, independently-owned hotel groups in South Africa. read more…


(December 2017) 10 Reasons to Begin a Career in the Tourism Industry in 2018


Approximately 1,636,500 jobs held in 2017 were in South Africa’s tourism sector and, over the next decade, this number is expected to swell to 2,459,000 –  accounting for a significant 13.2% of all jobs in the country*. Wondering why the sector is (and will continue to be) such a popular career choice? Premier Hotels & Resorts’ Chief Operating Officer and Managing Director of Academic College South Africa, Sigal Geva, shares her top 10 reasons. read more…



(November 2017) East London International Convention Centre wins at Lilizela Tourism Awards 2017

The Lilizela Tourism Awards, held annually to celebrate excellency in the tourism trade tourism, were held at the Sandton Convention Centre on the 29th of October. Having competed for the honour of being recognised as the best of the best in the Eastern Cape at the 5th annual national ceremony, the East London International Convention Centre walked away with first prize. read more…


(October 2017) The nitty gritty on travel insurance: Do you need it or not?

“Many of us don’t like to think about these possibilities, but they can and do happen. For this reason, regardless of whether you’re going on a quick domestic trip or an overseas expedition, travel insurance is a must.” read more…


(September 2017) Premier Hotels puts focus on sustainable tourism

Cape Town – South Africa’s scenery, wildlife, beautiful beaches and climate are assets at risk unless sustainability efforts are seriously ramped up, particularly in the tourism sector, according to Grant Sandham, group sales and marketing manager at Premier Hotels & Resorts. read more…


(September 2017) Management Maestro joins Premier Hotel Cape Town

With over a decade of managerial experience under his belt, Theunus van Aarde has been appointed as General Manager of Premier Hotel Cape Town. read more…


(September 2017) Umbengo, shashliks & barbecues – how other cultures ‘braai’

Annually, South Africans around the world unite and celebrate our shared cultural heritage on the 24th of September (Heritage Day) with a braai – the country’s favourite pastime. read more..


(August 2017) Hospitality Marketing Maven Joins Premier Hotels & Resorts

With over 25 years of marketing, public relations and events management experience – predominantly within the hospitality industry – Christa Badenhorst has been appointed by Premier Hotels & Resorts as the Group’s new Marketing Manager. read more…


(August 2017) The Best of Bleisure

With South Africans having to tighten their belts due to the country’s current economic situation, it’s not surprising that a survey conducted by a local travel wholesaler has found that 50% of business travelers that add a leisure component to their trip, do so as a way to have a holiday while saving money. read more…


(August 2017) Majozi on the Move

Majozi – who has been making waves on South Africa’s music scene and pumping out hit after hit – has been touring the country, serenading fans with his indie folk tunes spiced with subtle hints of electro… read more…


(August 2017) Low-Skilled Roles Limit Women and South Africa in Moving Forward

Women’s Month, marked annually in August, gives pause for reflection on the state of gender equality and its impact, especially in light of this year’s theme: The Year of OR Tambo: Women United in Moving South Africa Forward. This is according to Premier Hotels & Resorts’ Chief Operating Officer, Sigal Geva. read more…


(July 2017) The Business Benefits of Year-End Functions

With the South African economy being in crisis, many companies may be inclined to forgo their year-end function in an effort to cut costs. However, these informal get-togethers are crucial to business success. This, according to Grant Sandham, Group Sales & Marketing Manager at Premier Hotels & Resorts, which has hosted numerous year-end functions at its properties around the country. read more…


(July 2017) New-look Premier Hotel set to re-open

Premier Hotel Cape Town will be re-opening before the end of August 2017, after undergoing an R11 milloin renovation programme to improve the overall guest experience. Soon, locals and tourists alike will be able to experience the revamp results for themselves. read more…


(June 2017) Hot Winter Holiday Spots

Days are shorter, nights are longer, temperatures have dropped and the heating turned up – all signs that winter has well and truly arrived. “While it may be tempting to hibernate at home from the chilly weather, now is the perfect time to get out and explore all that South Africa has to offer, minus the masses and at reduced rates,” says Premier Hotels & Resorts’ Group Sales and Marketing Manager, Grant Sandham. read more…


(June 2017) The best part of being a father is…

“With my older children, Sigal (38) and Roni (34), I enjoy seeing how they’ve grown into responsible adults and witnessing their many achievements. And of course, there’s also the absolute excitement of my four-year old, who is so exuberant and happy to see me when I get home – it makes my day.” read more…


(June 2017) Fathers at the family-focused Premier Hotels & Resorts share their insights

At Premier Hotels & Resorts, Managing Director Samuel Nassimov is regarded by his more than 1,500 staff members as the patriarch of this fast growing, independently-owned hotel group. He shares: “My father was my role model and I try to impart the same values to my children and employees as he did to me.” read more…


(May 2017) Staycations increase as economy bites

Cape Town – Premier Hotels & Resorts’ group sales and marketing manager Grant Sandham says, while SA’s exchange rate has been advantageous for foreign tourists, it has put pressure on locals’ pockets.. read more…


(May 2017) Hotel Renovations Make Rands and Sense

Locally, Premier Hotels & Resorts has embarked on a series of upgrades at its properties around the country to ensure that guests receive a World Class African experience… read more…


(May 2017) Premier Hotels & Resorts Serves Up A New Restaurant

As part of its continuous quest to deliver World Class African offerings, Premier Hotels & Resorts is introducing a new restaurant at its Premier Hotel Regent – East London property. Bruce McKay, Group Food & Beverage Manager at Premier Hotels & Resorts, says: “While the hotel has an existing on-site eatery providing buffets and traditional hotel restaurant fare, we wanted to add more versatility by supplying a dining experience with a difference under the Premier brand.” read more…


(April 2017) SA Tourism Gets A Boost From Treasury

In his 2017 Budget Speech, former Finance Minister Pravin Gordhan announced that funds would be allocated over the next three years to support economic growth in various programmes…read more…


(April 2017) Family Fun Awaits at Premier Hotels & Resorts in April

With the month of April awash with public holidays, families across the country are taking the opportunity to get away and enjoy each other’s company. For those on the hunt for a bargain, Premier Hotels & Resorts is giving guests the chance to stay at any one of their 16 properties across the country for four nights and only pay for three… read more..


(April 2017) Premier Hotels & Resorts Announces Two New Appointments

In its on-going quest to provide guests with World Class African hospitality, Premier Hotels & Resorts has appointed Deneys Swart as the company’s new Group Operations Manager of Resorts and named Bruce McKay as its new Group Food & Beverage Manager… read more…


(March 2017) Premier Hotels & Resorts to educate guests during Earth Hour

During Earth Hour when lights will be switched off at 8.30pm on 25 March 2017 to create awareness about climate change, Premier Hotels & Resorts will be educating guests about how they can help minimise their impact on the environment through adjusting their electricity consumption behaviour… read more…


(March 2017) Premier Hotel Cape Town to undergo upgrades

Cape Town – Premier Hotel Cape Town, at the foot of Signal Hill, will be embarking on an extensive renovation programme, with conclusion anticipated at the end of August 2017… read more…


(March 2017) Premier Hotels & Resorts Show Their Support for World Wildlife Day Every Day

In line with this year’s World Wildlife Day theme of ‘Listen to the Young Voices’, which aims to inspire youth across the globe to ensure the safety of endangered animals and to “address ongoing major threats to wildlife”, Mpongo Game Reserve encourages young visitors to the property to spend time at the centre… read more…


(March 2017) Funding to further Tourism
In his recently delivered Budget Speech, Finance Minister Pravin Gordhan announced that funds will be allocated over the next three years to support economic growth in various programmes. Among these will be tourism promotion, with the South African Treasury making an additional R494 million available for this: read more…


(January 2017)Tourism trends to watch in 2017
Cape Town – The tourism industry is constantly evolving, driven by shifts in consumer behaviour. Alan Campbell, brand and marketing manager of Premier Hotels & Resorts, unpacks some of the trends shaping the industry: read more…


(September 2016) Top spots to explore this Tourism Month

Tourism Month, a South African initiative, is celebrated annually in September with the aim of encouraging people to explore their own country and increase their awareness of the affordable, exciting and world class attractions available on their own doorsteps. read more…


(August 2016) Renovations under way for EC game reserve

Premier Hotels & Resorts’ Mpongo Private Game Reserve in the Eastern Cape is undergoing an R18 million (€1m) refurbishment. Two dormitories able to accommodate 32 guests, and two lodges are being built. The five-star lodge will have six rooms with views of the reserve and the four-star lodge will have 25 rooms to accommodate conference delegates, wedding attendees, and team-building groups. read more…


(July 2016) Premier Hotels & Resorts appoints new COO

Award-winning, independent hospitality company, Premier Hotels & Resorts, has recently appointed Mrs Sigal Geva as its Chief Operating Officer. On her appointment, Geva says: “It’s incredible to be announced as a COO in a very male-dominated industry.” read more…


(June 2016) Knysna hotel increases room capacity
Premier Hotel Knysna – The Moorings in the Western Cape, is increasing its room complement from 64 to 88 rooms. “We are adding additional room inventory and enhancing our conferencing facilities in response to the growing demand for availability at the property, particularly amongst international guests,” said Brandon Schafli, the hotel’s GM. read more…


(April 2016) Premier Hotel Sani Pass to undergo a R75 million refurbishment
Premier Hotel Sani Pass, located in the picturesque Mkomazana Valley in the southern Drakensburg, is due to undergo a full refurbishment, estimated to conclude on 1 December 2016. The nine-month project will see the hotel, built in 1958, upgraded to meet the hospitality requirements of avid, modern travellers. Surrounded by the Drakensburg Mountains, 34 additional rooms will be built. read more…


(February 2016) Premier Hotel and Resorts extends its footprint
As one of South Africa’s fastest growing independently owned hotel groups, Premier Hotels and Resorts continues to increase their footprint in Kwa-Zulu Natal, adding to its existing number of properties. Samuel Nassimov, Managing Director of Premier Hotels and Resorts (PTY) LTD and N.V Properties (PTY) LTD, announced the Group’s second acquisition of 2016, the Bayshore Inn. read more…


(January 2016)Premier Hotels & Resorts announces acquisition of The Winkler Hotel
Located a short distance from the Kruger National Park, The Winkler hotel, is the first Premier Hotels and Resorts property in Mpumalanga. “We are continuing our national expansion and Mpumalanga has always been viewed as an important location in our strategic growth plans, Premier Hotel The Winkler provides the perfect base from which to expand our offering within the South African business and leisure markets,”says Samuel Nassimov, MD of Premier Hotels and Resorts. read more…

Recent News

Premier Hotels & Resorts to open in Umhlanga soon

Premier Hotels & Resorts to open in Umhlanga soon

Premier are nearly there with the very exciting R380 million development of 2 brand new hotels on the same precinct, perfectly situated in Umhlanga on the Ridge and close to Gateway shopping Centre, private hospital and various business parks.

Premier prepares for summer season with celebrations with newly refurbished properties

Premier prepares for summer season with celebrations with newly refurbished properties

Premier Hotels & Resorts – one of South Africa’s fastest growing, independently owned hospitality brands – is leading the charge towards summer 2020 in the SA hospitality industry.

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Dear Valued Guests, loyal Premier Rewards Members and Staff

For many of you the current situation globally around the Coronavirus (COVID-19) pandemic, as defined by the World Health Organization, is of grave concern and worrying.

Our thoughts and well wishes go out to all the people and their families who have been affected by this virus and we salute and support all the doctors, healthcare professionals, and volunteers, as well as governments who are working tirelessly to defeat this virus.

We acknowledge and support South Africa’s stance as outlined by President Ramaphosa on 15 March 2020, and we are closely monitoring the Department of Health’s communication channels, and the World Health Organization’s statements. Premier Hotels and Resorts is deeply committed to adhering strictly to South African and global health guidelines expected from us as a corporate citizen. Our guests’ and staff health, safety and well-being will always remain our primary concern during stays at our wonderful properties.


Premier takes standards for hygiene and cleanliness very seriously and we are implementing these additional steps to ensure the safety of our guests and staff.

  1. Hand Hygiene:Our teams are constantly reminded that cleanliness starts with proper and frequent handwashing.
  2. Ongoing Training: In addition to training on housekeeping and hygiene protocols, hotel staff are also completing enhanced COVID-19 awareness training.
  3. Real-Time Information:Corporate and regional teams are on standby 24/7 to support the hotels and coordinate with local and regional authorities.
  4. Cleaning Products and Protocols:Our hotels follow strict cleaning protocols and effective cleaning products which safeguard our hotels, including guest rooms, public spaces and conference rooms, our back-of-house areas, such as storage and locker rooms, laundry rooms, and staff offices against viruses. We are increasing the frequency of cleaning high-touch items and areas including all counters, the front desk, elevators and elevator buttons, door handles, public bathrooms, and room-access key cards.

Please contact or the General Manager of the respective Premier Hotel or Resort you’re staying in or working for, on any specific enquiry you may have.

Your health and safety is of paramount importance to us, always.

On behalf of The Premier Group
You’re Welcome and we are here for you!

Premier Hotels and Resorts Cancellation Policy

Premier will be updating our cancellation policy regularly to reflect reality and breaking news around travel restrictions and new developments related to the COVID-19 virus – and to provide our valued guests with peace-of-mind and flexibility. Your ongoing support is important to us.

Premier Cancellation Terms & Conditions (during the current Coronavirus restrictions)

FIT Cancellation Policy (as per STO contract)

  • As per Premier current STO T’s and C’s, our trade partners already have the option to cancel up to 72 hours of arrival without cancellation penalties.
  • Any cancellations received within 72 hours of arrival will be charged one night’s accommodation at the reserved room rate, unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iran, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
  • Please note that any changes to existing reservations will be subject to availability and any rate difference (if applicable).
  • Guests who booked at a Premier Hotel or Resort via online travel agents, or any other third-party travel professional, are requested to contact their agent for further information on their respective policies.

Group & Series Cancellation Policy (as per STO contract)

  • Please refer to current STO T&Cs should a group cancel.
  • However, under current circumstances:
    • Within 14 days of arrival, a 100% cancellation penalty will apply unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iraq, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
    • Premier Hotels and Resorts have, for the interim period, agreed to waive cancellation penalties for 15-45 days should the guests rebook within a 12-month period, on the new rate validity which has been distributed until 2021.
    • We will apply this clause until end-May 2020 whereby we may have a better understanding of the situation.
  • Please ensure these details are communicated to reservations at Premier hotels at your earliest convenience to ensure they are tracked correctly.
  • We would also like to propose that, in this time of uncertainty, guest rooming lists are sent to us at your earliest convenience and that any unused rooms are released immediately to avoid attracting unnecessary penalties.
  • In all cases, we will review extraordinary circumstances on an ad-hoc basis, at each hotel, and review with you.

MICE Groups Cancellation Policy (as per your G&C contract)

  • With regards to conference/MICE group cancellations, Premier will not charge cancellation fees if you have not paid a deposit.
  • In addition, Premier is introducing special deals on conferencing over the next few months. This is in response to Government legislated maximum group sizes of 100 people at a “gathering” or conference.
  • Should a confirmed group conference booking wish to cancel under the current circumstances, be it from an affected area or not, Premier Hotels will agree (until further notice) to hold any deposit / monies paid (if applicable) and honour the booking for future travel within a 12-month period from the original date of arrival. Each case will be reviewed for fairness.
  • Should the booking move from an off-peak to peak period (winter to year-end summer), the rate proposal may need to be reviewed and re-negotiated.

For more information on the Coronavirus in SA – please visit

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