Premier Patriarchs

Falling every year on the third Sunday in June, Father’s Day is an opportunity to celebrate the impact that dads and father figures have on the lives of their children and those who look up to them.

At Premier Hotels & Resorts, our Managing Director, Samuel Nassimov, is regarded as the company’s patriarch by our more than 1,500 staff members. He shares: “My father was my role model and I try to impart the same values to my children and employees as he did to me.”

With three kids – ranging in age from 4 to 38 – Nassimov notes that he spends as much time with them as possible, when not travelling as part of overseeing the management of Premier’s 16 properties around the country. He and his wife plan their family outings and vacations to ensure that all of the children are catered to.

When asked what the most rewarding part of being a dad is, Nassimov said: “With my older children, Sigal (38) and Roni (34), it’s seeing how they have grown into responsible adults and witnessing their many achievements. Of course, there is also the absolute excitement of my littlest one, Lev (4), who is so exuberant and happy to see me when I get home – it makes my day.”

Other fathers and father figures within our company’s leadership are Group Operations Manager, Richard Bray, Group Sales and Marketing Manager, Grant Sandham and Resorts Operations Manager, Deneys Swart.

For Bray, a father of five, the best part of fatherhood has been watching his children blossom. He says: “Parenting is not easy, but at the end of the day when they grow up, go through tertiary education, get married and have a good value system, you know you’ve done a good job.”

He believes that the key to juggling being a father and having a full-time career in the challenging hospitality industry is being fully present, available and focused when one is with their family. “I don’t think that I always got it right, but I must’ve done something right for the children to turn out like they have and I would like to say that they turned out beautifully.”

Sandham shares that seeing his two children succeed, make the right decisions and (most importantly) be happy are what give him the most satisfaction as a father. He strives to have dinner with his kids whenever possible so that they have the opportunity to talk as a family and when travelling, he calls them daily. He tries to be involved in his children’s’ lives as much as possible whether it be attending his daughter’s netball games or enjoying family activities in which everyone participates. “It starts with the little things. Every morning I wake my kids up and make them coffee and every night I make sure that I say goodnight to them.”

Swart, who has three kids, concurs with his colleagues, saying: “As a dad who works in a demanding industry, I have had to learn how to manage my time and ensure that there is open communication between my children and me. Thanks to cell phones and social media, we can always be in contact. My children know that I am always there when they need me and that they can talk to me at any time.”
For him, the happiness and success of his children, coupled with the knowledge that they are living good lives, are what make being a father so rewarding.

“I believe that it is this kind of commitment – showcased by the dads and moms employed at Premier Hotels & Resorts – that translates into the family-feel guests experience when they stay with us – enabling us to deliver on our unique promise of ‘where guests become friends’,” concludes Nassimov.

For more information on Premier Hotels & Resorts, visit

Recent News

Premier Hotels & Resorts to open in Umhlanga soon

Premier Hotels & Resorts to open in Umhlanga soon

Premier are nearly there with the very exciting R380 million development of 2 brand new hotels on the same precinct, perfectly situated in Umhlanga on the Ridge and close to Gateway shopping Centre, private hospital and various business parks.

Premier prepares for summer season with celebrations with newly refurbished properties

Premier prepares for summer season with celebrations with newly refurbished properties

Premier Hotels & Resorts – one of South Africa’s fastest growing, independently owned hospitality brands – is leading the charge towards summer 2020 in the SA hospitality industry.

Follow Us

Experience an explosion of visual sensations on our Premier Hotels & Resorts Instagram page. Follow us and share your Premier Experiences by using #staypremier

Dear Valued Guests, loyal Premier Rewards Members and Staff

For many of you the current situation globally around the Coronavirus (COVID-19) pandemic, as defined by the World Health Organization, is of grave concern and worrying.

Our thoughts and well wishes go out to all the people and their families who have been affected by this virus and we salute and support all the doctors, healthcare professionals, and volunteers, as well as governments who are working tirelessly to defeat this virus.

We acknowledge and support South Africa’s stance as outlined by President Ramaphosa on 15 March 2020, and we are closely monitoring the Department of Health’s communication channels, and the World Health Organization’s statements. Premier Hotels and Resorts is deeply committed to adhering strictly to South African and global health guidelines expected from us as a corporate citizen. Our guests’ and staff health, safety and well-being will always remain our primary concern during stays at our wonderful properties.


Premier takes standards for hygiene and cleanliness very seriously and we are implementing these additional steps to ensure the safety of our guests and staff.

  1. Hand Hygiene:Our teams are constantly reminded that cleanliness starts with proper and frequent handwashing.
  2. Ongoing Training: In addition to training on housekeeping and hygiene protocols, hotel staff are also completing enhanced COVID-19 awareness training.
  3. Real-Time Information:Corporate and regional teams are on standby 24/7 to support the hotels and coordinate with local and regional authorities.
  4. Cleaning Products and Protocols:Our hotels follow strict cleaning protocols and effective cleaning products which safeguard our hotels, including guest rooms, public spaces and conference rooms, our back-of-house areas, such as storage and locker rooms, laundry rooms, and staff offices against viruses. We are increasing the frequency of cleaning high-touch items and areas including all counters, the front desk, elevators and elevator buttons, door handles, public bathrooms, and room-access key cards.

Please contact or the General Manager of the respective Premier Hotel or Resort you’re staying in or working for, on any specific enquiry you may have.

Your health and safety is of paramount importance to us, always.

On behalf of The Premier Group
You’re Welcome and we are here for you!

Premier Hotels and Resorts Cancellation Policy

Premier will be updating our cancellation policy regularly to reflect reality and breaking news around travel restrictions and new developments related to the COVID-19 virus – and to provide our valued guests with peace-of-mind and flexibility. Your ongoing support is important to us.

Premier Cancellation Terms & Conditions (during the current Coronavirus restrictions)

FIT Cancellation Policy (as per STO contract)

  • As per Premier current STO T’s and C’s, our trade partners already have the option to cancel up to 72 hours of arrival without cancellation penalties.
  • Any cancellations received within 72 hours of arrival will be charged one night’s accommodation at the reserved room rate, unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iran, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
  • Please note that any changes to existing reservations will be subject to availability and any rate difference (if applicable).
  • Guests who booked at a Premier Hotel or Resort via online travel agents, or any other third-party travel professional, are requested to contact their agent for further information on their respective policies.

Group & Series Cancellation Policy (as per STO contract)

  • Please refer to current STO T&Cs should a group cancel.
  • However, under current circumstances:
    • Within 14 days of arrival, a 100% cancellation penalty will apply unless guests are prohibited from travel to South Africa from countries identified by the South African Government, currently defined as Italy, Iraq, South Korea, Spain, Germany, US, UK, and China – or international airline carrier restrictions.
    • Premier Hotels and Resorts have, for the interim period, agreed to waive cancellation penalties for 15-45 days should the guests rebook within a 12-month period, on the new rate validity which has been distributed until 2021.
    • We will apply this clause until end-May 2020 whereby we may have a better understanding of the situation.
  • Please ensure these details are communicated to reservations at Premier hotels at your earliest convenience to ensure they are tracked correctly.
  • We would also like to propose that, in this time of uncertainty, guest rooming lists are sent to us at your earliest convenience and that any unused rooms are released immediately to avoid attracting unnecessary penalties.
  • In all cases, we will review extraordinary circumstances on an ad-hoc basis, at each hotel, and review with you.

MICE Groups Cancellation Policy (as per your G&C contract)

  • With regards to conference/MICE group cancellations, Premier will not charge cancellation fees if you have not paid a deposit.
  • In addition, Premier is introducing special deals on conferencing over the next few months. This is in response to Government legislated maximum group sizes of 100 people at a “gathering” or conference.
  • Should a confirmed group conference booking wish to cancel under the current circumstances, be it from an affected area or not, Premier Hotels will agree (until further notice) to hold any deposit / monies paid (if applicable) and honour the booking for future travel within a 12-month period from the original date of arrival. Each case will be reviewed for fairness.
  • Should the booking move from an off-peak to peak period (winter to year-end summer), the rate proposal may need to be reviewed and re-negotiated.
WordPress Lightbox Plugin