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Tourism Trade Shows Essential for Boosting Africa’s Economy

The 2017 Tourism INDABA is one of the biggest tourism marketing events on the continent; showcasing Africa’s tourism treasures and attracting attendees from all over the world. With the World Travel & Tourism Council predicting that Africa’s GDP will increase by 4.8% per annum solely as a result of travel and tourism activities, trade shows are crucial for the continent’s tourism industry to align in positioning Africa as a top tourist destination.

One of the exhibitors at this year’s event, taking place from 16 to 18 May at the Inkosi Albert Luthuli International Convention Centre in Durban, is Premier Hotels & Resorts. The company’s Group Sales & Marketing Manager, Grant Sandham says: “Earlier this year South African Tourism Chief Executive, Sisa Ntshona, revealed that the continent is poised to be ‘the next tourism frontier’, given that it enjoyed an 8% upswing in international arrivals in 2016 – far exceeding the global increase of 3.9% overall. This highlights the importance of events like the INDABA that bring together players from across the industry spectrum to share knowledge and foster collaboration to grow the African tourism economy and ultimately contribute to the continent’s prosperity.”

The INDABA will offer a series of panel discussions covering topical issues and their impact on African tourism. These will give the industry the opportunity to learn from local and global experts about tapping into new markets, the influence of the arts sector on the continent’s appeal and the importance of private and public partnerships for driving inclusive growth. In addition, this year’s show utilises technology which will enable delegates to meet with buyers or exhibitors who share their interests to help drive successful business deals – enhancing the significant networking element of tourism trade shows.

“We always look forward to meeting old friends and making new ones at the annual INDABA. We hope to engage with new international and domestic buyers and showcase what Premier Hotels & Resorts has to offer. We are excited to see what this year’s INDABA has in store for us, the industry and the future of African tourism,” concludes Sandham.

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