Since 1991 Premier Hotels & Resorts has built a fine reputation for offering luxury hotels and conference venues carefully situated in the mainstream of regional business and travel destinations in South Africa.
Premier Hotels & Resorts was established when current Managing Director Sam Nassimov purchased an old hotel in East London in the Eastern Cape, with a view to turning it into a boutique establishment. Offering discerning clients a home away from home, the first branded Premier Hotel was born.
From a humble 40 bedrooms, Premier Hotels & Resorts’ portfolio has grown to encompass 16 hotels and resorts throughout the country, offering nearly 2 000 bedrooms and providing employment opportunities to over 1500 passionate members of staff.
As an award-winning hospitality company with more than 25 years’ experience developing and managing hotels, conference centres, boutique concept hotels and restaurants, Premier Hotels & Resorts has a proven reputation for delivering superior results through forward focused ingenuity and exceptional asset management.
Premier Hotels & Resorts’ is set to continue its national expansion into hotel property development and management, providing operational expertise to steer hospitality ventures and developing partnerships that enable consumers to experience superior guest services.
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Meet our Management Team
Premier Hotels and Resorts has recently invested over R470m to build and renovate various properties across South Africa. Over the past two years, we have invested over R300m to improve hotel standards and facilities across our portfolio.
Although it has been a trying time financially for big economies in Africa, hotel groups continue to place their bets and see their return on investment. See how Premier Hotel is making big strides in the hospitality industry.